Month: April 2015

Tips To Use Facebook For Social Media Marketing

When something works in business, you stick with it. This applies to using Facebook as a marketing tool for your company. Although it’s only been around for about a decade, Facebook is a proven success when it comes to marketing campaigns. The following article will show you how to capitalize on this very useful tool for business.

Marketing through the use of Facebook tabs is an easy and efficient way to get the word out. Why not create a “Promotions” tab and highlight items you have on sale, coupons you’ve made available or even contests you’re running. It’s a great way to allow your followers to easily keep up with what’s going on.

Creating a contest for your Facebook page is something that you can have some success with. Offer entries in return for liking your page. Make your winners viewable to maintain the legitimacy of your contest.

Make sure any content you publish is linked through your Facebook. If you write a blog, make sure that new posts appear on Facebook. Your Tweets are posted to your Facebook by simply linking the two.

Never buy Facebook fans to make you look bigger than you are. It may be tempting to throw down some cash to buy your way in to big fan numbers, but it never turns out the way you want. Those hallow fans bring nothing to the table, and people who are in the business can see through this tactic in a heartbeat. It’s never worth it.

Consider using Facebook advertising. By paying for Facebook ads, you can reach a larger audience by targeting specific demographics. This can get your Facebook page a lot of attention, and that’s important. Try it out for a while and then cancel it if it does not seem to be working.

Do not build any apps on Facebook that require more than three or fours steps to get started. The more complicated something is, the less likely people are to want to deal with it. If someone can use one of your apps right away, they will be more likely to sign up.

Take advantage of the Facebook Places feature. This will allow people to let others know when they are at your place of business. If you don’t link your places page with your main page, people will be sent to a generic page. You want them to end up on the page that has the correct branding, so link the pages as soon as possible.

Offer special items to give away to those that Like your page. You could offer a small sample of your product or something as simple as an Mp3. They key is to entice people to like your page, as once they do they will be alerted when you post anything new on your page.

Look for other brand’s best practices and learn from them. Facebook is not a new medium anymore. There are tons of companies dealing with Facebook marketing every single minute of the day. Look into what seems to be moving the needle, and figure out how your brand or company can be doing the same.

Keep your Facebook page consistent with your website design. For example, if you have a site that contains a lot of blue, that should be reflected on your Facebook profile too. This can help people connect your page with our brand. If you make it too different then people may start to get confused about it.

Make sure you can constantly generate some educational or entertaining content for your Facebook page. If you have a hard time with finding new updates for your page, consider launching a blog or creating a series of videos so you have quality content to share regularly on your Facebook page.

Do not be too serious on Facebook. You can be a professional and still take a light-hearted approach to things. You will get much more interaction with your followers that way, and people will also feel more like they can identify with you if you are not so stiff all the time.

Use different techniques to market to different target audiences. This means that you have to acknowledge that people of all races, ages and sexes use Facebook, and each group responds to different strategies. If you want to have the best results possible using Facebook you will be sure to keep this tip in mind.

Check out small business forums to help you craft your Facebook ads. If you have no experience with crafting an ad, before you pay for your Facebook advertising, get someone else to help you put your ad together. That way, your money will be better spent and your ad will be more effective.

Using Facebook for marketing purposes makes sense and cents! Use the information from this article to begin your marketing campaign and reach an unlimited amount of new customers. When something works in business, it catches on and everyone starts taking advantage of it. Today there are literally millions of companies on Facebook: What are you waiting for?

Improve Your Yard With Rock Landscaping

Need a home improvement project that costs very little, but boosts the curb appeal of your house? Enhance your landscape by forming rock walls using fake rocks. You can find large rocks in the woods for free. There are many sites online that will show you how to design a garden path and create nice-looking flower beds that have rock slabs.

faux-rock-wallThe great thing I love about using rocks to landscape yards is that they require little to no maintenance once you lay them down. They are totally self sufficient once added to your front yard. landscaping rocks come in all shapes and sizes from giant boulders to small gravel and can really add depth and character to your home. Many homes in places where they is not water use rocks in their homes in place of grass.

Place a large drop of cement into the footing and place a large rock into it. Make certain it is not one of the better-looking stones. Save those for the visible layers. Continue putting a small blob of cement, a little more than fist-size, into the footing and laying a stone on top of it until you have completed your first layer. Make sure it’s level by placing a wood pole at either end of the wall. Tie string around either end of the poles so it is taunt. The height of the string should equal the height of the first layer of rock. Set a level on the string to ensure your layer is level. Adjust the stones if need be.

At last, you can start laying pavers in place. When all have been placed, the cutting in process may be started if needed, using a cutoff saw. Paver edge restraint and soldier course should be added to prevent spreading and a layer of joint sand employed, which is to be swept into the cracks. Polymeric sand is suggested, which will harden after it has been added. Although not mandatory, this is a good idea to curtail insects “moving” the joint sand and week growth in the cracks in the patio.

In the Northeastern US, most suggest using at least a 4-6 inch base of crushed stone, and even up to 7 inches is recommended due to harsh winter weather. For landscaping pavers, this means that you’ll need to dig to about 9″ depth, since the pavers are 2 inches in height. Since this is a lot of digging, it may be one of the primary reasons to hire a landscape company.

Stones native to a certain area can be gotten by visit a stone center or public rock quarry. River beds, on the side of highways in or near exposed rock, at the bottom of cliffs are other possible places to get rocks. If you get the stones directly from a forest or other natural setting, make certain that it is lawful to do so. If the rocks lie in a wildlife protected, for instance, you may be prohibited from taking anything from that area. Contact your state’s Department of Natural Resources to determine where it is legal and illegal to get such stones.